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Helen Edwards: “Today’s marginal behaviours are tomorrow’s pot of gold – if you know where and how to look”
The LBS adjunct professor and marketing expert on why fringe will become mainstream, and how brands can leverage the opportunity.
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Adam Kingl: “When brainstorming, ask your team ‘Yes, and?’ instead of ‘Yes, but?’”
A renowned creativity expert on how to turn our natural curiosity into new ventures.
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What Will Shape Brand-Consumer Relationships In 2023
Homa Games’ Head of Brand and Creative Director on how cultural and technological change is disrupting branding.
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London Business School Professor John Mullins: “Growth for Growth’s Sake May Not Be Worth It”
The importance of having a “problem-first” mindset, how companies can avoid running out of customers, and why you shouldn’t ask permission.
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Meta’s Albert Chan on How to Build Sales-Marketing Synergies and Increase Revenue
What can salesmen and marketing folks learn from one another to achieve common goals?
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Former Google and Meta Executive Emmanuel Dollé: “Don’t Confuse Micromanagement With Attention To Detail”
Emmanuel Dollé on the entrepreneurial spirit, the crisis in the tech sector and the skill set business leaders need to have.
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