Вакансія: Middle/Senior Product Marketing Research Coordinator | Laba Global
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Product Marketing Research Coordinator | Laba Global

Відділ: Production

Локація: Remote/hybrid

Рівень: Middle-Senior


EdTech is a game-changing space of opportunities and prospects. By 2025, its global value will exceed $400 billion.

Laba Group team started 8 years ago and we are already EdTech leaders in Ukraine.

In 2020, we entered the European market, and now we are actively working on projects in Ukraine, Poland, Romania, Turkey, Hungary, and Czechia.

Briefly about us:

  • in 2015, the first master class was launched in Kyiv, which grew into the Laba business school
  • in 2019, the creative school SKVOT was opened
  • in 2020, were opened offices in 5 European countries and robot_dreams — a school of programming, analytics and data science
  • we are leading the online education market in Eastern Europe
  • launched 568+ courses and taught 115,000+ students from over 50 countries
  • our lecturers are from Google, Microsoft, Netflix, Nike and other prominent market leaders

We have built a strong team and become a Laba, recognized by  Forbes and Harvard Business Review. We are expanding and looking for "our" people to continue reaching ambitious goals.

Right now our Global Production team is about to welcome a Product Marketing Research Coordinator who will lead the development of our market research strategy and topic selection for our upcoming courses thus directly influencing the overall shaping and success of Laba Group.

Your areas of influence
on the company's development:

  • Review proposed ideas for potential topics and test materials (testing results, questionnaires, TA survey results, financial modeling, the correctness of analytical data, and final presentation).
  • Update benchmarks for tests and financial modeling and improve testing files.
  • Verify and align targets set by Production regarding the required number of topics.
  • Participate in local topic selection meetings, monitor local markets improvement, and be responsible for adapting/changing/implementing processes in topic selection across countries.
  • Coordinate the Market Research Analysis (MRA) team (onboarding, adaptation, establishment, and monitoring of team KPIs).
  • Establish KPIs for MRA topic testing and monitor their achievement.
  • Prepare for the launch of new markets with the topic selection process: coordination of processes with stakeholders, backlog organizing, etc.
  • Generate ideas for new topics, and conduct research.
  • Create and update the Target Audience Grid.


Skill pack for high-quality performance:

  • 2+ years of experience in Marketing (related to Research), or Product management.
  • Experience in cross-functional collaboration or team coordination in the Marketing or Product-related field.
  • Experience in identifying and analyzing target audiences and market trends.
  • Experience in working with any marketing analytical tools.
  • English proficiency at B2 level and higher.
  • Excellent analytical skills and critical thinking for developing a quality topic selection process across the whole Laba Group.
  • High level of communication and negotiation skills for successful team coordination and cross-functional collaboration.
  • Initiative in generating and delivering ideas.
  • Flexibility and adaptability to changes.

Nice to have (but not mandatory):

  • Experience in multicultural environment.
  • Experience in EdTech domain/with educational products.
  • Experience in working with analytical tools (GSuite).


In addition to huge ambitions and a global goal, you will find:

  • Opportunity to directly influence the development of our product internationally.
  • Chance to build a high-quality data-driven approach to making our EdTech product useful and up-to-date.
  • Opportunity to work with colleagues from diverse backgrounds and cultures, fostering a rich learning environment and expanding your global perspective.
  • Openness, support, and honesty in the team, so you will work in a positive and motivating atmosphere, where you can express your ideas and give feedback without fear of rejection.
  • Freedom of the work format: at home or in any of the offices in Kyiv/Warsaw/Budapest/Prague/Istanbul/Bucharest.
  • Flexible full-time schedule. You are your own time manager and we are here about the results, not hours spent.
  • Access to all Laba Group courses for you and your family.
  • Unlimited paid vacation. Rest is also about health.
  • Compensation for training, technology, health care, to have a resource for the education revolution.

Our recruitment process is crystal clear: when your CV is shortlisted -> a Recruitment interview -> a test assignment -> an interview with the Head of Content Production and Head of Production Operations.

Feel the common vibe?

Save your time. Apply and let's get to know each other! 

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